Creative Themes Design

Help Clients Innovate Your WordPress Themes

06/01/2010  |  Category: Blog, Creative Designs  |  173 views  |   Print This  |   Email This  | 

The business of clients downloading your professional theme & using it for their business is pretty drab. There are few chances of knowing your clients & there are even fewer chances of building relations with them.

However, in cases where we could, the outcome has been simply stunning! A recent incident had been with Jerry Hooper.

Jerry downloaded the Business Magazine Theme & in a couple of days sent an email to us asking for “opinions”. He needed us to provide a few suggestions on how he could adapt the Business Magazine Theme for his offline business (he runs a retail establishment), a few minor tweaks & a little bit of hand-holding!

You can read here how Jerry adapted the WordPress Business Magazine Theme for his Marine Pet Retail Business.

As designers, we often end up building the inevitable. Pressures of time & cost often prevent us from doing something extraordinary. However, in this real life example of Jerry, it was the client who did the main work – thinking & innovating!

A few tips from we learned on the way:

• Clients buying themes often do not have a firm idea how to use them for their business
• More often than not, clients will download several themes at one shot & then experiment to find the one that best matches their business needs
• Provide Clients with ideas of how the theme have been used in the past, or designed to be used
• Encourage the clients to reach out for help if they find a new way to use your theme. Reward them if you find that it helps your creative business too
• Occasionally, they reach out with suggestions & when they do, you should grab it
• Make it a collaborative effort with your Client to adapt your creative theme to their business – the rewards are always great
• Keep in mind the value you are adding to your client’s business – they know it & they appreciate it, but sometimes they hesitate to ask for help

How do you encourage your clients to innovate new uses of your creative designs?