Creative Themes Design

Free Tools to Measure Website Traffic

06/03/2010  |  Category: Blog, Creative Designs  |  744 views  |   Print This  |   Email This  | 

One key element of a website’s success is the volume of web traffic to the site. This includes total page views, unique views & the region where the traffic is coming from. There are several free online tools available to webmasters to measure the website traffic (both quality & volume).

Free Tools to Measure Website Traffic

StatCounter – this is our primary choice for measuring all aspects of website traffic. It is free, extremely easy to set up & provides you with all the essential metrics to evaluate the quality of traffic.

This free website traffic monitoring tool is continuously evolving & new features are added almost every month. That apart, the team is very responsive to any queries from the users.

Sitemeter – this is another popular website traffic monitoring tool. The basic version is free & provides with most of the essential metrics required to evaluate the quality of the website traffic. The Pro version is available for a small monthly fee.

Google Analytics – Google provides the Online Analytics Tool to measure website traffic quality. This is a very extensive tool & can be integrated with Google advertising to carry out advanced web traffic analysis. For the new user, Google Analytics could be overwhelming but for the advanced users, especially if you are measuring conversions, this is the only advanced tool available which is also free.

Implementing Web Traffic Monitoring Tools

Any of these tools will provide you with a piece of code to add to your web pages. Since they all use javascripts hosted outside your website, it is a good idea to add such codes in the footer or the last sidebar widget in your website.

Google Analytics, for example, is known to slow down websites.  Having these traffic monitoring codes in the footer maintains a good user experience without slowing down the website, as well as providing an accurate measure of page views.

All these tools provide free website statistics represented in graphs that easily helps you understand page views, visitor paths, countries (and states) where your visitors are coming from, browser statistics, unique visitors & site conversion data.