Creative Themes Design

Customizing Marketing Themes for Higher Conversions

08/25/2010  |  886 views  |   Print This  |   Email This  | 

Customization helps! Intelligent customization is a must. All out-of-the-box Marketing Themes that we release are designed with the inputs of successful online marketers, MLM business owners & freelance bloggers so they meet the needs of almost 80% users.

However, its those 20% users who strive to outrun the rest who go in for those minor customizations to win the edge in the competitive battle. These custom banners, or links or menus, are designed to meet the specific requirements of the marketer – higher sign-ups, better conversions, more subscriptions etc.

Analysis of the Custom Pro MLM Marketing WordPress Theme.

• Click Here to Demo & Download the Pro MLM Theme.

This Marketing Theme is customized for the popular business blogging website Pro Media Blog. The top 5 goals for customization were to achieve:

1. increase subscriptions
2. promote their own affiliate program
3. promote 3 top affiliate programs & not compete with their own
4. introduce social networking to readers
5. highlight a couple of valuable pages / posts for long term benefits

1. Customizing the Header in Pro MLM Marketing Theme

The Static Bar – due to the Magazine style design of this WordPress marketing theme, the static bar at the top was essential to keep a few of the critical goals of the marketer like Subscriptions, Social Networking as well as promote the “All Time Top” sections of the website.

The Header is quite unique in a way with the website’s name & brand logo located on the right. This creative design lets the user show the most important banner to the reader in the “hot zone”. In this case, an affiliate banner is displayed.

The Menu is custom designed to be a combination pages, categories, tags & links. Using this method, all the key pages, the important categories & tags as well as any of the partner networking sites can be shown to the reader.

2. Customizing the Hero Image in Pro MLM Marketing Theme

The uniqueness of the business lies in the fact that while they promote other affiliate networks, they also run their own affiliate program. As such these are likely to compete with one another.

To ensure a fair competition a balance is established between the top 3 external affiliate program & their own with the help of the Hero Image. In the demo site, you will see that this is where the most important video is placed. In the custom design, the video is replaced by a banner calling out their own affiliate network program.

3. Customizing the Sidebar & Widgets in Pro MLM Marketing Theme

The Subscription Widget calling attention to sign up for their newsletter is on the top right & visible throughout the website. The call outs to the social networks are only available on the home page on the left sidebar. This is replaced by the more important “Top Categories” on the internal pages to increase engagement & readership time on the site.

Social Networking call outs are placed at the bottom of the articles on the inner pages because that is the likely location of a reader deciding to connect with the business.

There are custom widgets within the home page content area that are used to promote an additional external affiliate network. They are repeated on the home page to emphasize sign ups.

Over all Results of Customizing the Pro MLM Marketing Theme

1. Improvement in the general usability

2. Email subscriptions increased by 12% till date

3. Their own Affiliate Program is popular by over 5% till date

4. External Affiliate Network subscriptions are up by over 10%

Customizations to these effects are always essential on any marketing theme. They help the businesses set themselves apart from the crowd as well as put in the design that meets their specific business goals in the long run.

For WordPress Marketing Themes customization Read More on our Services Page.

Category: Blog, Creative Designs, Marketing Themes