Creative Themes Design

Customizing Marketing & Advertising Themes for Action – 8 Tips for Effective Calls to Action

08/27/2010  |  677 views  |   Print This  |   Email This  | 

Creative Marketing & Advertising WordPress Themes can be made more effective to meet your specific business goals with customizing the themes with the right calls to action.

Why are Calls to Action Important?

Calls to action are designed to achieve your goals & objectives behind a website (or a landing page for example). They direct the visitor to certain actions that you want them to perform. Like buying your product, signing up for your newsletters, filling in a form for the sales rep etc are all various types of calls to action.

Tips on the Best Calls to Action Designs

1. Keep a simple design

2. Keep no more than 3 calls to action buttons

3. Complement Action Buttons with textual descriptions

4. Be clear in the calls to action. Do not say “Free Download” for example but amplify it by saying “Free Business EBook Downloads”

5. Keep all Calls to Action Buttons or messages above the 600 px fold

6. Experiment with various locations of the call to action buttons by understanding your website’s usage patterns or heat map

7. Emphasize calls to action by including links in emails

8. Create tool tips with additional descriptions to each call outs

9. Keep call to action buttons visible on all pages if possible

10. Do not clutter all calls to action buttons in one location – distribute them (and experiment with the distribution) over your website’s real estate

There is no right place or wrong placement when you are designing calls to action for the first time. The banners on our WordPress Marketing Themes follow the most common heat maps for these niches.

We have studied multiple usage patterns of similar websites when designing these themes, and hence the default placement of our banners are often effective. But we still recommend optimizing them with further tests in a real life scenario.

Category: Blog, Creative Designs, Marketing Themes