Creative Themes Design

Advertising Your Business on Twitter

07/29/2010  |  1,552 views  |   Print This  |   Email This  | 

After our article on Advertising Marketing Themes on Twitter, many of you have asked us where to go to for advertising on Twitter. Most of these in-line contextual marketing agencies have offers both for the advertisers as well as for the publishers (or Twitter users).

There are a few ways in which you can advertise your business on Twitter & similarly, if you have a Twitter account, you can help these businesses advertise on your Twitter profile & make some money (actually it could be a handsome amount of money for publishers – read Twitter Monetization).

Setting up a Mutually Beneficial Relationship between Advertisers & Publishers for Twitter Advertising.

1. Advertise on Twitter through advertising networks

Very recently there have been a spurt of Twitter advertising networks. Their algorithm evaluates the right sort of Twitter account holders who can influence their followers for your advertising needs.

The advertising price varies from about US$ 2.00 & above. The tweets are monitored for clicks & publishers get paid when any of their followers make a valid click on your advertised tweet.

We have advertised & published with only a handful of Twitter advertisers that you can read here – recommended Twitter ad networks for Advertisers & Publishers.

Several of these ad networks would ask publishers to Tweet more than once if there are not enough valid clicks to make it profitable for the advertisers. From our advertising experience we have had returns over 600% at times, depending on how best the network selects the publishers.

2. Approach individual Twitter users for advertising

Like it happened with bloggers where advertisers have approached them to review their products & websites, many advertisers approach influential Twitter users with an advertising proposal.

This method could yield more ROI because you are profiling the Twitter users based on your exact needs (instead of leaving it to an algorithm that can be easily fooled).

3. Approach bloggers for advertising on Twitter

This is one of the best approaches, where the advertiser gets a blog post that keeps getting visitors to the advertised campaigns, gets you valuable back links & at the same time, Tweet out your links (most bloggers use automated blog feeds to update Twitter).

There are no standard rates for these sort of advertising yet. The more influential bloggers & Twitter users could demand well over a couple of hundred dollars for a blog post & a tweet (high profile bloggers often get US$ 500+ dollars for a single blog post).

Category: Blog, Creative Solutions